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Gaming consoles increasingly vital for connected TV viewership, brand advertising

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80 percent of those polled indicated that they thought more immersive connected TV-based ads were an ideal way to learn more about a brand or product.

While a majority of U.S. TV viewers do not yet own a connected television, that is likely to change soon. The November report predicted that about 87 million North American households will have a connected TV by 2016, which is why video ad executive Jeff Siegel wrote in a December 5 ADOTAS article that now is the right time for brands to start advertising on internet-enabled TVs.

From the press release, "Gaming consoles increasingly vital for connected TV viewership, brand advertising."

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