Register

I agree with the Privacy Policy

Industry Press Releases

Gaming consoles increasingly vital for connected TV viewership, brand advertising

December 05, 2012

In addition, a November study conducted by market research firm Parks Associates found that about 58 percent of connected TV consumers said that ads on the platform are effective, and more than 80 percent of those polled indicated that they thought more immersive connected TV-based ads were an ideal way to learn more about a brand or product.

While a majority of U.S. TV viewers do not yet own a connected television, that is likely to change soon. The November report predicted that about 87 million North American households will have a connected TV by 2016, which is why video ad executive Jeff Siegel wrote in a December 5 ADOTAS article that now is the right time for brands to start advertising on internet-enabled TVs.

From the press release, "Gaming consoles increasingly vital for connected TV viewership, brand advertising."

Previously In The News

Skydog Redefines the Home Network

By providing straightforward visibility and control over the home network, Skydog ushers in the next generation of home network management, enabling the entire household to save time and improve th...

Support.com and Parks Associates to Present "Premium Support for the Home Network" Webinar Thursday, March 7 at 11:00 AM PST (2:00 PM EST)

Support.com, Inc., a leading provider of cloud-based technology services and software designed to create new revenue streams and improve customer experience, is teaming with Parks Associates to off...

Disease Management and Health Monitoring for ACOs

Research and Markets has announced the addition of the "Disease Management and Health Monitoring for ACOs" report to their offering. This report examines new care delivery models such as patien...

Television Services: European and Asia-Pacific Outlook - More Dynamic then Ever

Research and Markets has announced the addition of the "Television Services: European and Asia-Pacific Outlook" report to their offering. This report analyzes the market for consumer TV service...

‹
1
2
...
38
39
40
41
42
43
44
...
49
50
›