"People who have a 3D TV set use it, like it, and want more content for it," said John Barrett, Director, Consumer Analytics, Parks Associates in his report entitled "3D TVs: Adoption, Use, and Purchase Intentions" (May 2012). "3D TV is of course a classic chicken-and-egg scenario. The limited amount of 3D content undermines the value of the technology, which dampens adoption, which removes the incentive for more content. 3D TV usage will correlate with the amount of content available."

From the press release, "IOGEAR Launches Device To Tackle Major Issue With Purchasing 3D TVs."