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Streaming-media devices continue to grow in popularity with the surge of non-linear viewing and programming. According to Amazon, Fire TV’s content selection has increased five-fold since its launch in April 2014. Additionally, Parks Associates recently predicted that nearly 50 million streaming media players would be sold globally by 2017. The Kaltura app for Fire TV lets publishers easily deploy a connected TV experience by transferring their existing business logic, analytics and monetization plug-ins to the large screen environment. 