Providing market intelligence for more than 35 years

Industry Press Releases

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily view enhanced content and advertising delivered to LG Smart TVs in Atlanta, Cleveland and Orlando markets during live news broadcasts.

In their Global Digital Living Forecast Workbook from March 2014, Parks Associates estimates that the number of “Smart TV” households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the press release, "Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial."

Previously In The News

reQall Aims to Make Driving Safer With InCar Intelligent Messaging Assistant; Keeps You In Touch and Your Hands on the Wheel

A new industry report by Parks Associates[1] revealed that connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature in...

New Parks Associates White Paper, Commissioned by ACCESS, Reveals Flexible and Robust Solutions Imperative for Multiscreen Adoption

ACCESS CO., LTD, a global provider of advanced software technologies to the mobile, beyond PC and digital TV markets, today announced that Parks Associates’ new white paper, "The New Reality: Tomor...

PlumChoice to Spotlight the Internet of Services at CONNECTIONS: The Premier Connected Home Conference

PlumChoice, Inc., the leader in specialized technical services for the Internet of Things (IoT) and cloud applications, today announced its participation at CONNECTIONS: The Premier Connected Home...

Nortek Security & Control Group Charts New Strategic Course For Smart Home Leadership

Today, Nortek Security & Control holds leadership positions in strategic, high-growth channels and market sectors. According to the Z-Wave ® Alliance, Nortek Security & Control is the number one ma...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive