Providing market intelligence for more than 35 years

Industry Press Releases

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily view enhanced content and advertising delivered to LG Smart TVs in Atlanta, Cleveland and Orlando markets during live news broadcasts.

In their Global Digital Living Forecast Workbook from March 2014, Parks Associates estimates that the number of “Smart TV” households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the press release, "Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial."

Previously In The News

Samsung Partners with Mandalay Sports Media to Create Unique Second Screen Content

Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, has entered into a partnership with Mandalay Sports Media to create second screen content to...

CEA Releases Report on Dramatic Rise of Connected Health and Wellness Consumer Devices Market

The Consumer Electronics Association (CEA)® today released a comprehensive new report, The Connected Health and Wellness Market, quantifying the dramatic growth in sales of connected health and wel...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained, at CEDIA Expo 2013 in booth #1255. Th...

Broadband Industry Leaders Sign on to Share Expertise at BroadbandVision Show

BroadbandVision is also supported by a group of Association/Media Sponsors including, Broadband Communities, FierceOnlineVideo, FierceWirelessTech, HomeGrid Forum, HomePlug Alliance, IPTV Magazine,...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive