Providing market intelligence for more than 35 years

Industry Press Releases

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily view enhanced content and advertising delivered to LG Smart TVs in Atlanta, Cleveland and Orlando markets during live news broadcasts.

In their Global Digital Living Forecast Workbook from March 2014, Parks Associates estimates that the number of “Smart TV” households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the press release, "Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial."

Previously In The News

Zodiac Interactive to Present at CONNECTIONS: The Digital Living Conference & Showcase at TIA 2012

The interactive discussion, moderated by Pietro Macchiarella, Research Analyst, Parks Associates, examines potential future disruptors and highlights opportunities for service and content providers...

Support.com to Present at 16th Annual Parks Associates CONNECTIONS(TM): The Digital Living Conference and Showcase

Support.com (Nasdaq:SPRT), a provider of technology support services and software for consumers and small business, today announced it will present at the 16th annual Parks Associates CONNECTIONS:...

IPSO Celebrates World IPv6 Launch; Participates in Conferences Around the Globe

Parks Associates CONNECTIONS: Co-located with TIA 2012, Sokwoo Rhee of Millennial Net will participate in the panel discussion "Building Interoperability among Home System Services and Devices" on...

Seagate Reinvents Backup for Your Digital Life

Backing up data is an absolute necessity that many people put off until after it's too late. According to a 2011 study by Parks Associates less than one-quarter of the households in the survey have...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive