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Industry Press Releases

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

April 02, 2014

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily view enhanced content and advertising delivered to LG Smart TVs in Atlanta, Cleveland and Orlando markets during live news broadcasts.

In their Global Digital Living Forecast Workbook from March 2014, Parks Associates estimates that the number of “Smart TV” households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the press release, "Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial."

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iLumi Solutions Unveils Intelligent LED Light Bulbs

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mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

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US Demand for Private Security Services to Reach $63.8 Billion in 2016

The Market for Home Control and Security Systems Parks Associates' report finds that 14% of all U.S. broadband households are "highly interested" in receiving security services from their ISPs....

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Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

Previously In The News

Concurrent Expands Support for Video On-Demand on Smart TVs

iLumi Solutions Unveils Intelligent LED Light Bulbs

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

US Demand for Private Security Services to Reach $63.8 Billion in 2016

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