Register

I agree with the Privacy Policy

Industry Press Releases

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

April 02, 2014

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily view enhanced content and advertising delivered to LG Smart TVs in Atlanta, Cleveland and Orlando markets during live news broadcasts.

In their Global Digital Living Forecast Workbook from March 2014, Parks Associates estimates that the number of “Smart TV” households in the U.S. will reach 42 million this year, representing 36% of all TV households. Approximately one-third of those sets will be automatic content recognition (ACR) capable. By 2018, a majority, 56%, of Smart TV sets will be ACR-enabled.

From the press release, "Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial."

Previously In The News

Skyworks Enabling Next Generation Over-the-Top Set Top Boxes

According to Barbara Kraus, Director of Research at Parks Associates, nearly 50 percent of video content that U.S. consumers watch on a television is on demand or time shifted. This is up from 38 p...

reQall Aims to Make Driving Safer With InCar Intelligent Messaging Assistant; Keeps You In Touch and Your Hands on the Wheel

A new industry report by Parks Associates[1] revealed that connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature in...

Robust Platform Reduces Install Times and Enhances Network Statistics With 30 New Features

Z-Wave enabled Smart Home Lifestyle features are creating momentum in the Telco and security industries and have created new revenue streams and profits for those sectors. According to Tom Kerber,...

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

‹
1
2
3
4
5
6
7
8
9
10
...
49
50
›

Smart Home: Products And Services

Consumer Electronics and Entertainment

Broadband and Mobility

Connected Health and Wellness

MDU / Multifamily

SMB

Strategic Consulting Unit

Primary Research

Research Services

Event

Analyst Insights

Media

About Parks Associates

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

Previously In The News

Skyworks Enabling Next Generation Over-the-Top Set Top Boxes

reQall Aims to Make Driving Safer With InCar Intelligent Messaging Assistant; Keeps You In Touch and Your Hands on the Wheel

Robust Platform Reduces Install Times and Enhances Network Statistics With 30 New Features

Research and Markets: Consumer Segmentation: OTT Video Buyers

Providing market intelligence for more than 35 years

Phone:

Email:

Mailing Address:

Expertise

Services

Events

Resources

About Us

Store