Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

New Seagate Media Channel on Roku Streams Multimedia Content from Seagate Central Personal Cloud to the Television

“Streaming of entertainment content continues to grow – two-thirds of U.S. broadband households currently connect a CE device to their TV sets – meaning that consumers have a wide variety of viewin...

Imagine Communications Acquires RGB Networks

“The introduction of IP-based, multiscreen delivery of video has produced dramatic changes in all aspects of the video industry, including licensing, delivery, consumption and business models,” sai...

EcoFactor Debuts Residential HVAC Performance Monitoring Service

EcoFactor, the leader in cloud-based home energy services, formally announced the launch of its HVAC Performance Monitoring (HPM) service after completion of a successful HVAC trial evaluating thou...

Samsung Electronics Taps Delivery Agent’s T-Commerce Platform to Launch Groundbreaking Contextual Shopping Experiences for Smart TVs

Samsung Electronics America, Inc. and Delivery Agent today announced that Samsung Smart TV viewers can now shop directly from their TVs simultaneously while viewing their favorite TV shows, enablin...

‹
1
2
...
10
11
12
13
14
15
16
...
49
50
›