Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

reQall Aims to Make Driving Safer With InCar Intelligent Messaging Assistant; Keeps You In Touch and Your Hands on the Wheel

A new industry report by Parks Associates[1] revealed that connected car features are rapidly gaining consumer acceptance. Over 75% of U.S. vehicle owners with at least one connected car feature in...

New Parks Associates White Paper, Commissioned by ACCESS, Reveals Flexible and Robust Solutions Imperative for Multiscreen Adoption

ACCESS CO., LTD, a global provider of advanced software technologies to the mobile, beyond PC and digital TV markets, today announced that Parks Associates’ new white paper, "The New Reality: Tomor...

PlumChoice to Spotlight the Internet of Services at CONNECTIONS: The Premier Connected Home Conference

PlumChoice, Inc., the leader in specialized technical services for the Internet of Things (IoT) and cloud applications, today announced its participation at CONNECTIONS: The Premier Connected Home...

Nortek Security & Control Group Charts New Strategic Course For Smart Home Leadership

Today, Nortek Security & Control holds leadership positions in strategic, high-growth channels and market sectors. According to the Z-Wave ® Alliance, Nortek Security & Control is the number one ma...

‹
1
2
...
15
16
17
18
19
20
21
...
49
50
›