Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

Lively Reimagines Medical Alert Devices with New Safety Watch; Brings Relief to Families and Helps Seniors Stay Active and Independent

“The next generation of personal emergency response products have the potential to function as the de facto consumer technology device for older adults who want to manage their health and wellness...

Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce to Life at CES 2014

Delivery Agent will take the stage at the Parks Associates CONNECTIONS Summit on January 7th at 3:45pm PT at the LVCC North Hall, N264. Panelists will discuss emerging business models for connected...

OSP EXPO 2014: 70% of Pre-registered Attendees Have Purchasing Authority

OSP EXPO 2014 Highlights Educational Events and Conferences Verizon Educational Conference Light Brigade Advanced Seminar: Testing and Troubleshooting FTTx Networks 35+ FREE S...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained, at CEDIA Expo 2013 in booth #1255. Th...

‹
1
2
3
4
5
6
7
8
9
10
...
49
50
›