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Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

PlumChoice to Present at CONNECTIONS(TM): The Digital Living Conference & Showcase at TIA 2012

Research from Parks Associates indicates that conversion rates from ad hoc support incidents to subscriptions are approximately 30%. The interactive panel session, moderated by Kurt Scherf, Vice Pr...

Clearleap to Present at CONNECTIONS™: The Digital Living Conference & Showcase at TIA 2012

Clearleap announced today that Peter Ansel, VP Business Development, Clearleap, will be participating as a speaker at the upcoming CONNECTIONS™ at TIA, June 5-7, 2012, at the Gaylord Texan. Mr. Ans...

IOGEAR Launches Device To Tackle Major Issue With Purchasing 3D TVs

"People who have a 3D TV set use it, like it, and want more content for it," said John Barrett, Director, Consumer Analytics, Parks Associates in his report entitled "3D TVs: Adoption, Use, and Pur...

CEDIA Region 1 Invites You to Take Part in UK Residential Custom Installation Market Research Project

CEDIA (the Custom Electronic Design and Installation Association) has appointed international market research company Parks Associates to conduct significant and unique industry research on the resi...

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