Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

Driving 4G Adoption: Global Mobile Innovation

Research and Markets has announced the addition of the "Driving 4G Adoption: Global Mobile Innovation Q3 2012" report to their offering. In this report, Parks Associates analysts provide an ove...

Greenfields: IP Safety, Energy, Control & Monitoring Business Models

Research and Markets has announced the addition of the "Greenfields: IP Safety, Energy, Control & Monitoring Business Models Q3 2012" report to their offering. This report provides an assessmen...

Smart TVs in a Pay-TV World 2012 - A Report Examining the Phenomenon of Smart TV on Video Delivery and Consumption

Research and Markets has announced the addition of the "Smart TVs in a Pay-TV World Q3 2012" report to their offering. “They offer the intriguing possibility for the expansion of pay-TV service...

Real-time Bidding: The Online Ad Exchange 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering. Real-time Bidding: The Online Ad Exchange evaluates the onli...

‹
1
2
...
26
27
28
29
30
31
32
...
49
50
›