Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

GreenWave Reality Delivers Next Generation Connected Lighting Solution

By simply screwing in the bulbs, consumers can immediately begin to control their lights. The solution comes pre-configured with "home," "away" and "night" Smart Controls. For example, before bed,...

Amdocs Launches Cloud-Based eHealth Solutions to Give Service Providers Fast Entry to Growing Market

Both solutions are device- and protocol-agnostic, which enables communication capable health accessories to relay data to smartphones, tablets or other home gateway equipment, which then sends the...

GreenWave Reality Announces Ambiguous Lighting Solution

Many of these ‘control your home lighting’ systems will see savings based on a learning curve: as people begin to understand the flexibility and range of their new system, and as they begin to unde...

Steady growth continued, healthy profitability

The use of social media is increasing. eMarketer predicts that there will be a massive 1.43 billion social network users in 2012, which represents a fifth of the world’s total population and a 19.2...

‹
1
2
...
29
30
31
32
33
34
35
...
49
50
›