Register

I agree with the Privacy Policy

Industry Press Releases

Maximizing the Multi-Screen Experience for Consumers

June 18, 2014

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplished? A white paper, published by Parks Associates and sponsored by m-Portal, suggests several strategic components for companies to consider in their efforts to evolve and expand multi-screen viewing and consumer interactivity.

Among the paper’s key insights and recommendations:

Create a Cohesive, Yet Expansive Multi-Screen Video Service. As the cross-platform trend has proven, there is a clear demand for both linear TV and on-demand content. Making these options easily and seamlessly accessible across multiple connected device platforms is key. This means helping users navigate quickly through thousands of programming options, and harnessing technologies, such as customization based on user history, to do so. Overall, the Parks Associates paper stresses that user experiences must be compelling and overcome the fragmented nature of the device and platform landscape.

From the article, "Maximizing the Multi-Screen Experience for Consumers."

Previously In The News

Cognitive Networks To Discuss The Evolution Of The Smart TV At CONNECTIONS? Summit at CES

The "Evolution of the Smart TV" panel will be moderated by Barbara Kraus, director of research from Parks Associates. Panel participants include: Richard Bullwinkle, head of US television i...

NETGEAR Launches Ocuity Wireless IP Cameras, Best-in-Class Integrated Monitoring Solution for Security Systems Providers

The Ocuity 500 comes with a built-in rechargeable battery that supports two hours of streaming video, maintaining a complete video record even through power outages. Multiple power management modes...

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

OSP EXPO 2014: 70% of Pre-registered Attendees Have Purchasing Authority

OSP EXPO 2014 Highlights Educational Events and Conferences Verizon Educational Conference Light Brigade Advanced Seminar: Testing and Troubleshooting FTTx Networks 35+ FREE S...

‹
1
2
...
6
7
8
9
10
11
12
...
49
50
›