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Industry Press Releases

Mobile TV: The next Pay-TV Battlefront

November 19, 2012

This Market Focus analyzes long-form video consumption on smartphones and tablets. It explains how, why, and what consumers watch on these platforms. It gauges their level of satisfaction with the experience and identifies key differences between the use of smartphone and tablet video.

"Smartphones and tablets will be key battlegrounds in the fight between traditional pay-TV providers and over-the-top providers. Netflix currently dominates three of the four screens consumers use to watch movies and TV programs. It is crucial for pay-TV providers to establish a strong mobile video presence as part of their overall strategy to counter OTT." - John Barrett, Director, Consumer Analytics,Parks Associates

Mobile Video: The Next Pay-TV Battlefront is part of Parks Associates' Mobile and Portable research service, which analyzes developments in the market for mobile phones, tablets, and related services.

From the press release, "Mobile TV: The next Pay-TV Battlefront."

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