Register

I agree with the Privacy Policy

Industry Press Releases

Mobile TV: The next Pay-TV Battlefront

November 19, 2012

This Market Focus analyzes long-form video consumption on smartphones and tablets. It explains how, why, and what consumers watch on these platforms. It gauges their level of satisfaction with the experience and identifies key differences between the use of smartphone and tablet video.

"Smartphones and tablets will be key battlegrounds in the fight between traditional pay-TV providers and over-the-top providers. Netflix currently dominates three of the four screens consumers use to watch movies and TV programs. It is crucial for pay-TV providers to establish a strong mobile video presence as part of their overall strategy to counter OTT." - John Barrett, Director, Consumer Analytics,Parks Associates

Mobile Video: The Next Pay-TV Battlefront is part of Parks Associates' Mobile and Portable research service, which analyzes developments in the market for mobile phones, tablets, and related services.

From the press release, "Mobile TV: The next Pay-TV Battlefront."

Previously In The News

PlumChoice and Parks Associates Present "Success in Premium Tech Support: A How-to Guide"

PlumChoice, a white-label tech support services provider that helps top companies deliver high-value customer experiences throughout a product's lifecycle, will partner with Parks Associates to pre...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its "Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained," at CEDIA Expo 2013 in booth #1255....

'Modern Broadband: Access and Value-added Services 3Q Report' Includes Global Broadband Subscriber Forecasts by Region up to 2018

The report examines the value-added services that many broadband providers are adding to their service portfolio, including video, music, games, home automation, energy, videoconferencing, and heal...

Supporting Caregivers: Digital Tools & Services

Research and Markets has announced the addition of the "Supporting Caregivers: Digital Tools & Services" report to their offering. Digital technologies promise to help consumers care for family...

‹
1
2
...
41
42
43
44
45
46
47
48
49
50
›