Register

I agree with the Privacy Policy

Industry Press Releases

Mobile TV: The next Pay-TV Battlefront

November 19, 2012

This Market Focus analyzes long-form video consumption on smartphones and tablets. It explains how, why, and what consumers watch on these platforms. It gauges their level of satisfaction with the experience and identifies key differences between the use of smartphone and tablet video.

"Smartphones and tablets will be key battlegrounds in the fight between traditional pay-TV providers and over-the-top providers. Netflix currently dominates three of the four screens consumers use to watch movies and TV programs. It is crucial for pay-TV providers to establish a strong mobile video presence as part of their overall strategy to counter OTT." - John Barrett, Director, Consumer Analytics,Parks Associates

Mobile Video: The Next Pay-TV Battlefront is part of Parks Associates' Mobile and Portable research service, which analyzes developments in the market for mobile phones, tablets, and related services.

From the press release, "Mobile TV: The next Pay-TV Battlefront."

Previously In The News

LiveRail Increases Market Share by Signing the Most Coveted Premium Video Publishers

LiveRail, the leading programmatic video advertising platform for publishers, announced today that it has signed a number of new premium publishers, further solidifying its position as the preferre...

Dolby Collaborates with Leading Hollywood Studios to Deliver High-Quality Audio for Digital Content

Dolby Laboratories, Inc. today announced that Twentieth Century Fox Home Entertainment and Anchor Bay Entertainment now encode movies and TV programs in the UltraViolet™ Common File Format (CFF) us...

‹
1
2
...
41
42
43
44
45
46
47
48
49
50