Providing market intelligence for more than 35 years

Industry Press Releases

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

Heather Way, senior research analyst with Parks Associates, sees the potential for the second screen as well. “The ability to bring more video content and interactivity to second-screen devices brings significant promotional and revenue opportunities for content owners and service providers. It is increasingly common for consumers to use a smartphone or tablet app while watching TV to discover and share TV content via social media channels. Parks Associates research finds 25 percent of U.S. smartphone and tablet owners regularly chat, share, and interact with TV content while watching TV.”

Although ScreenBee is a consumer app, it’s also gives content providers a glimpse of how our solutions can help them build a second screen experience of their own. That’s because ScreenBee is built on top of mPortal’s SPRINGBOARD Media platform. As such, the app provides content providers with a very good idea of the type of solution they can develop using that platform. That solution can, of course, be customized to their own needs – all built on the same building blocks – discovery, enhanced viewing and interactive experiences – that form the basis of ScreenBee.

From the article, "mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers" by D.P. Venkatesh.

Previously In The News

CEDIA Research Reveals that the UK Residential Custom Install Market Continues to Grow

CEDIA (the Custom Electronic Design and Installation Association) has announced the findings of its second extensive survey into the UK residential custom installation sector. The results show an i...

Cognitive Networks To Discuss The Evolution Of The Smart TV At CONNECTIONS? Summit at CES

The "Evolution of the Smart TV" panel will be moderated by Barbara Kraus, director of research from Parks Associates. Panel participants include: Richard Bullwinkle, head of US television i...

Paul Bunyan Communications Selects the Calix GigaCenter for GigaZone Project

The Calix 844G and 854G GigaCenters, the latest access innovations from the world leader in residential gigabit service deployments, are now available for order. A new whitepaper developed for Cali...

Comverge to Share Insights Into Integrating Demand Response with the Smart Home at the 2015 Smart Energy Summit

Comverge, Inc., the leading provider of demand management solutions for electric utilities, will discuss the integration of demand response with the smart home at the 2015 Smart Energy Summit: Enga...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive