Providing market intelligence for more than 35 years

Industry Press Releases

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

Heather Way, senior research analyst with Parks Associates, sees the potential for the second screen as well. “The ability to bring more video content and interactivity to second-screen devices brings significant promotional and revenue opportunities for content owners and service providers. It is increasingly common for consumers to use a smartphone or tablet app while watching TV to discover and share TV content via social media channels. Parks Associates research finds 25 percent of U.S. smartphone and tablet owners regularly chat, share, and interact with TV content while watching TV.”

Although ScreenBee is a consumer app, it’s also gives content providers a glimpse of how our solutions can help them build a second screen experience of their own. That’s because ScreenBee is built on top of mPortal’s SPRINGBOARD Media platform. As such, the app provides content providers with a very good idea of the type of solution they can develop using that platform. That solution can, of course, be customized to their own needs – all built on the same building blocks – discovery, enhanced viewing and interactive experiences – that form the basis of ScreenBee.

From the article, "mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers" by D.P. Venkatesh.

Previously In The News

Steady growth continued, healthy profitability

The use of social media is increasing. eMarketer predicts that there will be a massive 1.43 billion social network users in 2012, which represents a fifth of the world’s total population and a 19.2...

Survival Guide to the Digital Living Landscape

Over the past year, real-time bidding (RTB) for video advertising has emerged as a solution to address many of the challenges faced by both buyers and sellers of video ad inventory. In fact, RTB fo...

CEDIA Celebrates Successful Conference

Day two opened with a session from Lord Inglewood, Chairman of the House of Lords Select Committee on Communications which explained the Government's strategy, thinking and likely way ahead on the...

CEDIA Survey Reveals UK Residential CI Industry Set to Top £1Billion

This comprehensive research project, commissioned by CEDIA Region 1 (the UK, Europe, Russia and the CIS, Middle East, Africa, India and Pakistan), was carried out by international market research c...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive