Providing market intelligence for more than 35 years

Industry Press Releases

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

Heather Way, senior research analyst with Parks Associates, sees the potential for the second screen as well. “The ability to bring more video content and interactivity to second-screen devices brings significant promotional and revenue opportunities for content owners and service providers. It is increasingly common for consumers to use a smartphone or tablet app while watching TV to discover and share TV content via social media channels. Parks Associates research finds 25 percent of U.S. smartphone and tablet owners regularly chat, share, and interact with TV content while watching TV.”

Although ScreenBee is a consumer app, it’s also gives content providers a glimpse of how our solutions can help them build a second screen experience of their own. That’s because ScreenBee is built on top of mPortal’s SPRINGBOARD Media platform. As such, the app provides content providers with a very good idea of the type of solution they can develop using that platform. That solution can, of course, be customized to their own needs – all built on the same building blocks – discovery, enhanced viewing and interactive experiences – that form the basis of ScreenBee.

From the article, "mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers" by D.P. Venkatesh.

Previously In The News

OSP Magazine and Parks Associates Announce Partnership for OSP EXPO 2013

OSP magazine and international research firm Parks Associates today announced a partnership to provide custom education at OSP EXPO 2013. Parks Associates is the exclusive research partner for OSP...

Access Co. Ltd. : New Parks Associates White Paper Discusses Latest Security Challenges for Pay-TV Operators and Content Owners

Access Co., Ltd, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announce that Parks Associates' new white paper: "New Market Realties in...

MOX Brings Music Television to Roku

MOX, the web's first lean-back music television site, announced today that it is expanding its service to all Roku customers through the launch of its MOX application. Available for free in the mus...

IBC sees ACCESS Demonstrate How its DLNA Media Sharing and HTML5 Browser Solutions are Driving Multi-screen Revolution

ACCESS Co., Ltd, a global provider of advanced software technologies to the mobile, beyond-PC and digital TV markets, today announced that IBC (ACCESS stand 14.101) will see it demonstrate how its...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive