Providing market intelligence for more than 35 years

Industry Press Releases

mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers

Heather Way, senior research analyst with Parks Associates, sees the potential for the second screen as well. “The ability to bring more video content and interactivity to second-screen devices brings significant promotional and revenue opportunities for content owners and service providers. It is increasingly common for consumers to use a smartphone or tablet app while watching TV to discover and share TV content via social media channels. Parks Associates research finds 25 percent of U.S. smartphone and tablet owners regularly chat, share, and interact with TV content while watching TV.”

Although ScreenBee is a consumer app, it’s also gives content providers a glimpse of how our solutions can help them build a second screen experience of their own. That’s because ScreenBee is built on top of mPortal’s SPRINGBOARD Media platform. As such, the app provides content providers with a very good idea of the type of solution they can develop using that platform. That solution can, of course, be customized to their own needs – all built on the same building blocks – discovery, enhanced viewing and interactive experiences – that form the basis of ScreenBee.

From the article, "mPortal Launches ScreenBee, a Social TV App, Broadening the Second Screen Experience for Both Consumers and Content Providers" by D.P. Venkatesh.

Previously In The News

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

REVI Set to Launch "One Plant One Planet, Inc." a Roku TV Channel

With a thriving network in place, One Plant One Planet is filling a void regarding cannabis that has been long uninhabited by any other Roku TV channel. According to Parks Associates (recognized re...

Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce to Life at CES 2014

Delivery Agent will take the stage at the Parks Associates CONNECTIONS Summit on January 7th at 3:45pm PT at the LVCC North Hall, N264. Panelists will discuss emerging business models for connected...

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive