Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

Fidelity Communications Upgrades 19,000 Customers to 50 Mbps

Content streaming isn't the only case for increasing speeds. In a recent report from Parks Associates, U.S. broadband households owned an average of 10.4 connected devices in 2018. The report also pre...

Plume Launches Uprise to Transform Connectivity Services for MDUs

"The global MDU market is ripe with opportunities to fully address the complexity of providing and supporting various technology solutions," said Elizabeth Parks, President, and CMO of Parks Associate...

Stay Safe Out There: MobileHelp® Smart

According to Parks Associates' research, there are currently a little over three million users of personal emergency response products and services in the United States, mostly in older households....

HelloTech Releases New Data Findings From Parks Associates Showing That 43% of Summer Travelers are Concerned About the Safety of Their Home While Away

HelloTech today released new data findings from Parks Associates showing that approximately one-half of U.S. broadband households plan to travel during the summer. Among those with travel plans, 43% a...