Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

SleepScore Labs Announces ‘SleepScore CheckUp’, the Industry-First ‘Sleep Report for Doctor’ In-App Feature

According to a recent report of Parks Associates, 49% of people say that they see value in bringing sleep data collected from their sleep tracker to their doctor if needed. This is why we developed Sl...

Mnubo Wins ‘IoT Analytics Solution of the Year’ Award for Driving Business Outcomes Through IoT Insights

Brad Russell, Research Director at Parks Associates, a leading IoT research and consulting company observes, “While the IoT industry has many far-reaching goals for the use of data, astute manufacture...

Stay Safe Out There: MobileHelp® Smart

According to Parks Associates' research, there are currently a little over three million users of personal emergency response products and services in the United States, mostly in older households....

iQor EVP and COO Gary Praznik to Speak at Parks Associates' CONNECTIONS™ Summit at CES

iQor, the only global managed services provider embedded in the flow between product, people and services, announced today that EVP and COO Gary Praznik will participate as a speaker at CONNECTIONS™ S...