Providing market intelligence for more than 35 years

Industry Press Releases

New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World

“While VoD has been a dominant part of OTT video services, live video is now enjoying a renaissance in the online space. Livestreaming from Facebook and Twitter, live sports broadcasts by Amazon and sports leagues, and the rapid growth of online pay-TV services with live broadcast channels are a testimony to the strength of this resurgence. In fact, 17% of U.S. consumers that watch live broadcasts on a TV use an online video service to do so,” said Brett Sappington, Senior Director of Research at Parks Associates. “Live online broadcasts drive record audiences and require robust systems that can supply the necessary quality demanded by consumers, media companies, and content owners.”

From the article "New Ooyala Live Enhancements Bring Broadcast Reliability Closer to the OTT World."

Previously In The News

Mnubo Wins ‘IoT Analytics Solution of the Year’ Award for Driving Business Outcomes Through IoT Insights

Brad Russell, Research Director at Parks Associates, a leading IoT research and consulting company observes, “While the IoT industry has many far-reaching goals for the use of data, astute manufacture...

TapSafe™ Smart Connected Warranty App Launches at CES to Identify and Protect All of Your Connected Devices

"The proliferation of connected devices brings a new level of complexity and risk for consumers," observes Brad Russell, Research Director for Connected Home at Parks Associates. "While manufacturers'...

CuriosityStream Now Available on VIZIO SmartCast TV(SM)

With the integration of the CuriosityStream app into the VIZIO SmartCast TV platform, users can watch CuriosityStream's most popular and binge-worthy shows including the Emmy® award-winning series Ste...

Tendril Brings Industry-Leading Energy Intelligence to Indiana Michigan Power Customers Through New Collaboration with Google

Parks Associates, a leading market research firm specializing in emerging consumer technology, has reported that by 2020, United States households will have more than 2.3 billion connected devices. On...