Register

I agree with the Privacy Policy

Industry Press Releases

Real-time Bidding: The Online Ad Exchange 2012

July 30, 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering.

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints - the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.

The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system, said Heather Way, research analyst, Parks Associates. As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.

From the press release, "Real-time Bidding: The Online Ad Exchange 2012."

Previously In The News

Local TV Stations to Broadcast Enhanced Content and Advertising in Unique Interactive TV Trial

On the eve of the National Association of Broadcasters Show, broadcasting and technology leaders today announced a groundbreaking new interactive TV trial to demonstrate the capability to easily vi...

AllDigital Provides General Corporate Update and Announces Promotion of Michael Linos to President

The rapid growth of consumer consumption and adoption of over-the-top ("OTT") video remains a key area of focus for AllDigital. Strategic Analytics forecasts that North America OTT subscription vid...

Smart Watering System From Blossom Addresses New Water Cutbacks

Blossom fills a need for consumers who wish to do the right thing by the environment, all while bringing the smart home outdoors. "The demand for smart home products is increasing rapidly," said Ma...

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing gr...

‹
1
2
...
15
16
17
18
19
20
21
...
49
50
›