Register

I agree with the Privacy Policy

Industry Press Releases

Real-time Bidding: The Online Ad Exchange 2012

July 30, 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering.

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints - the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.

The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system, said Heather Way, research analyst, Parks Associates. As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.

From the press release, "Real-time Bidding: The Online Ad Exchange 2012."

Previously In The News

Lively Reimagines Medical Alert Devices with New Safety Watch; Brings Relief to Families and Helps Seniors Stay Active and Independent

“The next generation of personal emergency response products have the potential to function as the de facto consumer technology device for older adults who want to manage their health and wellness...

Delivery Agent Powers the First Shoppable TV Commercial Bringing T-Commerce to Life at CES 2014

Delivery Agent will take the stage at the Parks Associates CONNECTIONS Summit on January 7th at 3:45pm PT at the LVCC North Hall, N264. Panelists will discuss emerging business models for connected...

OSP EXPO 2014: 70% of Pre-registered Attendees Have Purchasing Authority

OSP EXPO 2014 Highlights Educational Events and Conferences Verizon Educational Conference Light Brigade Advanced Seminar: Testing and Troubleshooting FTTx Networks 35+ FREE S...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained, at CEDIA Expo 2013 in booth #1255. Th...

‹
1
2
3
4
5
6
7
8
9
10
...
49
50
›