Register

I agree with the Privacy Policy

Industry Press Releases

Real-time Bidding: The Online Ad Exchange 2012

July 30, 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering.

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints - the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.

The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system, said Heather Way, research analyst, Parks Associates. As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.

From the press release, "Real-time Bidding: The Online Ad Exchange 2012."

Previously In The News

M2M: The Next Billion Mobile Connections - Essential Analysis of the Growing Wireless M2M Industry

In this report, Parks Associates analysts examine the growing wireless M2M industry and highlight opportunities in this space for mobile service providers in the U.S. and globally. The report i...

App Development and Distribution Models 2013

Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies, said Heather Way, senior research analyst, Parks Associa...

AT&T Extends Its Digital Life Market

Another cable operator, Time Warner Cable is also targeting the home security market with its attractive rate plans. According to Parks Associates, the home security market is expected to grow arou...

Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games

Soul and Vibe Interactive Inc., "The Company," a video and computer games company, announced today it plans to build micro-transactions into its games across multiple platforms including its consol...

‹
1
2
...
37
38
39
40
41
42
43
...
49
50
›