Register

I agree with the Privacy Policy

Industry Press Releases

Real-time Bidding: The Online Ad Exchange 2012

July 30, 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering.

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints - the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.

The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system, said Heather Way, research analyst, Parks Associates. As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.

From the press release, "Real-time Bidding: The Online Ad Exchange 2012."

Previously In The News

Successful App Business Models: Trends and Case Studies 2013

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how...

Sutherland Global Services to Present New Business Models At CONNECTIONS™: The Premier Connected Home Conference & Showcase

Sutherland Global Services (Sutherland) announced today that Joe Buggy, Senior Vice President, Customer Lifecycle Management Practice will be participating as a speaker at the upcoming CONNECTIONS™...

iYogi Executive to Present 'A Survival Guide for the Post-PC World' at CONNECTIONS Conference

iYogi announced that Larry Gordon, President, Global Channels, iYogi, is participating as a speaker at the upcoming CONNECTIONS Conference, co-located at CTIA, through May 23 in Las Vegas. Acco...

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

The interactive panel session, moderated by Tom Kerber, director, research, home controls and energy, Parks Associates examines new channels and platforms that are changing the approach to the home...

‹
1
2
...
39
40
41
42
43
44
45
...
49
50
›