Register

I agree with the Privacy Policy

Industry Press Releases

Real-time Bidding: The Online Ad Exchange 2012

July 30, 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering.

Real-time Bidding: The Online Ad Exchange evaluates the online real-time bidding (RTB) landscape in North America from two viewpoints - the buy-side and the sell-side. The study highlights the core market sectors, profiles the key players, assesses factors defining market growth, and offers strategic direction for stakeholders. It provides five-year online display advertising revenues generated from RTB methods in North America from 2012 to 2017.

The online real-time bidding (RTB) market is a complex environment born out of advertisers' and publishers' needs to form an efficient and effective online display advertising buying and selling system, said Heather Way, research analyst, Parks Associates. As media buyers realize the benefits of RTB such as cost efficiencies, reduced ad waste, scalable reach, transparency, and control, ad spend from traditional display advertising will quickly transfer to RTB platforms.

From the press release, "Real-time Bidding: The Online Ad Exchange 2012."

Previously In The News

Business Strategies: Profiting from the Cloud

This report analyzes the ecosystem and business strategies for the storage cloud, a key segment of the personal cloud that provides online, remote access to stored content. The report details t...

The Security Dealer Perspective

The Security Dealer Perspective is the latest survey of security system installers and their views on market changes including the introduction of interactive services and the entry of broadband pr...

Evolution of the Mobile Content Market

This report provides an analysis and forecast of the evolving mobile content market from both the content development and distribution models to the end-user perspective. It also covers the mobile...

Ultrabooks, Laptops and Tablets: Complements or Substitutes

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering. This research analyzes the market for laptops and...

‹
1
2
...
41
42
43
44
45
46
47
48
49
50
›