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Industry Press Releases

Research and Markets: Consumer Segmentation: OTT Video Buyers

February 08, 2015

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering.

Consumer Segmentation: OTT Video Buyers analyzes trends in the consumption of over-the-top video. It analyzes trends with Parks Associates' video segmentation approach, which groups consumers based on their video consumption habits. This research also gauges the demand for new over-the-top services from companies and brands such as HBO, CBS, and others.

From the press release "Research and Markets: Consumer Segmentation: OTT Video Buyers."

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