Register

I agree with the Privacy Policy

Industry Press Releases

Rovi Launches Advertising Trial Program for App Developers

February 26, 2013

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Wa y, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the press release, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

Research and Markets: Envision: Digital Lifestyles in 2025

Research and Markets has announced the addition of the "Envision: Digital Lifestyles in 2025" report to their offering. This report examines significant emerging technology trends and disruptio...

AllDigital Provides General Corporate Update and Announces Promotion of Michael Linos to President

The rapid growth of consumer consumption and adoption of over-the-top ("OTT") video remains a key area of focus for AllDigital. Strategic Analytics forecasts that North America OTT subscription vid...

Smart Watering System From Blossom Addresses New Water Cutbacks

Blossom fills a need for consumers who wish to do the right thing by the environment, all while bringing the smart home outdoors. "The demand for smart home products is increasing rapidly," said Ma...

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing gr...

‹
1
2
...
15
16
17
18
19
20
21
...
49
50
›