Register

I agree with the Privacy Policy

Industry Press Releases

Rovi Launches Advertising Trial Program for App Developers

February 26, 2013

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Wa y, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the press release, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

Real-time Bidding: The Online Ad Exchange 2012

Research and Markets has announced the addition of the "Real-time Bidding: The Online Ad Exchange Q3 2012" report to their offering. Real-time Bidding: The Online Ad Exchange evaluates the onli...

Boingo’s Wi-Finder App Update Helps Save Money with Data Tracker

The latest version of the Wi-Finder app is debuting just as iOS usage and consumer concerns about mobile data plan costs continue to increase. Parks Associates research recently found that nearly 5...

NETGEAR Launches NeoTV HD Media Players

“Our research has found that the biggest catalyst driving Web-connected consumer electronics products is access to premium content such as online video and music as well as personal content such as...

GreenPeak launches the GP710: the first dual-protocol ZigBee chip

"This solution leverages the growing availability of ZigBee RF4CE in the market,” said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. “Adding ZigBee IP/ZigBee Pro to the...

‹
1
2
...
27
28
29
30
31
32
33
...
49
50
›