Register

I agree with the Privacy Policy

Industry Press Releases

Rovi Launches Advertising Trial Program for App Developers

February 26, 2013

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Wa y, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the press release, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

TargetSpot Releases Industry’s First Report on Attitudes Towards Digital Audio Advertising

TargetSpot, the largest Digital Audio advertising network, today released the results of its “Attitudes Towards Digital Audio Advertising” Study. Conducted by Parks Associates, this report unveils...

GreenWave Reality Delivers Next Generation Connected Lighting Solution

By simply screwing in the bulbs, consumers can immediately begin to control their lights. The solution comes pre-configured with "home," "away" and "night" Smart Controls. For example, before bed,...

Amdocs Launches Cloud-Based eHealth Solutions to Give Service Providers Fast Entry to Growing Market

Both solutions are device- and protocol-agnostic, which enables communication capable health accessories to relay data to smartphones, tablets or other home gateway equipment, which then sends the...

GreenWave Reality Announces Ambiguous Lighting Solution

Many of these ‘control your home lighting’ systems will see savings based on a learning curve: as people begin to understand the flexibility and range of their new system, and as they begin to unde...

‹
1
2
...
29
30
31
32
33
34
35
...
49
50
›