Register

I agree with the Privacy Policy

Industry Press Releases

Rovi Launches Advertising Trial Program for App Developers

February 26, 2013

As connected device adoption ascends and consumer affinity for apps intensifies, new revenue opportunities are emerging such as those provided by Rovi Advertising Network, said Heather Wa y, senior research analyst, Parks Associates. More than ever, app developers with ad-supported business models must participate in multi-platform networks that help brands effectively reach and engage consumers in an increasingly complex and fragmented entertainment environment.

Rovi will be demonstrating the Rovi Advertising Service at Mobile World Congress and showcasing in-app advertising within third-party and Rovi applications running across a range of platforms including Smart TV, iOS, Android, and Nexus. Rovi will also be opening the trial program to additional participants. Rovi plans to make streamlined on-boarding APIs and an SDK kit available to the broader developer community later this year.

From the press release, "Rovi Launches Advertising Trial Program for App Developers."

Previously In The News

Successful App Business Models: Trends and Case Studies 2013

This report analyzes the mobile app market, highlights consumer usage trends, and evaluates four major app developer business models. The report uses case studies of six mobile apps to showcase how...

Sutherland Global Services to Present New Business Models At CONNECTIONS™: The Premier Connected Home Conference & Showcase

Sutherland Global Services (Sutherland) announced today that Joe Buggy, Senior Vice President, Customer Lifecycle Management Practice will be participating as a speaker at the upcoming CONNECTIONS™...

iYogi Executive to Present 'A Survival Guide for the Post-PC World' at CONNECTIONS Conference

iYogi announced that Larry Gordon, President, Global Channels, iYogi, is participating as a speaker at the upcoming CONNECTIONS Conference, co-located at CTIA, through May 23 in Las Vegas. Acco...

Linear's senior vice president to speak at upcoming CONNECTIONS Conference in Las Vegas

The interactive panel session, moderated by Tom Kerber, director, research, home controls and energy, Parks Associates examines new channels and platforms that are changing the approach to the home...

‹
1
2
...
39
40
41
42
43
44
45
...
49
50
›