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Samsung Electronics America, Inc., a market leader and award-winning innovator in consumer electronics, has entered into a partnership with Mandalay Sports Media to create second screen content to be distributed via a variety of Samsung products. Currently in the initial phase of the partnership, Mandalay Sports Media will incorporate the “second screen storytelling experience” on new and original content that will showcase productions beginning with the script writing process while providing an interactive experience for users throughout development and production.