Providing market intelligence for more than 35 years

Industry Press Releases

Shedding Light on PC-to-TV Entertainment

According to a recent Parks Associates survey of US Smart TV owners, 49 percent are highly interested in alternatives to traditional remote controls. “As the amount of content grows, it becomes more challenging to navigate through all of the options,” said Barbara Kraus, Director, Research, Parks Associates. “New and innovative ways to navigate, such as Logitech’s Illuminated Living Room Keyboard, have the potential to improve the TV experience by providing a user-friendly way to discover content and control the TV.”

While relaxing at home, the Logitech Illuminated Living-Room Keyboard K830 lets you sit back and browse your connected TV from up to 33 feet away, thanks to its advanced wireless connection. And, with backlit keys that automatically dim or brighten based on the amount of light in the room, you can use the keyboard day or night. There’s also no need to use a separate mouse since there is a smooth and responsive touchpad built into the keyboard.

From the blog, "Shedding Light on PC-to-TV Entertainment."

Previously In The News

PlumChoice and Parks Associates Present "Success in Premium Tech Support: A How-to Guide"

PlumChoice, a white-label tech support services provider that helps top companies deliver high-value customer experiences throughout a product's lifecycle, will partner with Parks Associates to pre...

zBoost Presents Complimentary Guide Showcasing Tips, Tools and Tech for The Integrated Home

zBoost, a leading provider of cell phone signal booster kits, is showcasing its "Tips, Tools and Tech -- Guide for Staying Connected, Organized and Entertained," at CEDIA Expo 2013 in booth #1255....

'Modern Broadband: Access and Value-added Services 3Q Report' Includes Global Broadband Subscriber Forecasts by Region up to 2018

The report examines the value-added services that many broadband providers are adding to their service portfolio, including video, music, games, home automation, energy, videoconferencing, and heal...

Supporting Caregivers: Digital Tools & Services

Research and Markets has announced the addition of the "Supporting Caregivers: Digital Tools & Services" report to their offering. Digital technologies promise to help consumers care for family...