Providing market intelligence for more than 35 years

Industry Press Releases

Sleep Number to Address Sleep Tech at Connected Health Conference 2017

While consumers are beginning to understand that poor sleep detracts from quality of life and contributes to chronic health problems, they have a difficult time knowing what to do to improve their sleep. Moderated by Jennifer Kent, director of research, quality and product development at Parks Associates, the interactive panel session will discuss how to integrate sleep technology into a smart home experience and how to engage consumers a more meaningful way. Barra will leverage her deep knowledge of the customer to provide unique insight into the need of individualized, smart sleep innovations for overall health and wellness.

“Parks Associates data reveals that more than one-third of consumers indicate they’d like help improving their sleep quality, second only to the desire for help losing weight,“ said Jennifer Kent, Director of Research, Parks Associates. “The next generation of sleep solutions are not only detecting sleep patterns but personalizing recommendations to improve an individual’s sleep environment and quality.”

From the article "Sleep Number to Address Sleep Tech at Connected Health Conference 2017."

Previously In The News

Peg Jackson will be speaker at CONNECTIONS™: The Premier Connected Home Conference

Parks Associates will host the 20th-annual CONNECTIONS™: The Premier Connected Home Conference on May 24-26, 2016 at the Hyatt Regency San Francisco Airport. The event, hosting 600+ executives, provid...

Vivint Smart Home To Keynote Parks Associates' 20th Annual CONNECTIONS(TM) Conference

DALLAS, TX--(Marketwired - May 18, 2016) - Parks Associates announced today that Vivint Smart Home Chief Strategy and Innovation Officer Matt Eyring will deliver a keynote on the evolution of the smar...

Arlo Q HD Security Camera From NETGEAR Now Available in Stores

According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...

PlumChoice Spotlights Support for the Internet of Things at CES® 2016

PlumChoice’s Vice President of IoT Business Development Steve Thompson will also participate in the CONNECTIONS™ Summit panel, “Monetization Strategies for IoT and the Connected Home,” where he will d...