Providing market intelligence for more than 35 years

Industry Press Releases

Sleep Number to Address Sleep Tech at Connected Health Conference 2017

While consumers are beginning to understand that poor sleep detracts from quality of life and contributes to chronic health problems, they have a difficult time knowing what to do to improve their sleep. Moderated by Jennifer Kent, director of research, quality and product development at Parks Associates, the interactive panel session will discuss how to integrate sleep technology into a smart home experience and how to engage consumers a more meaningful way. Barra will leverage her deep knowledge of the customer to provide unique insight into the need of individualized, smart sleep innovations for overall health and wellness.

“Parks Associates data reveals that more than one-third of consumers indicate they’d like help improving their sleep quality, second only to the desire for help losing weight,“ said Jennifer Kent, Director of Research, Parks Associates. “The next generation of sleep solutions are not only detecting sleep patterns but personalizing recommendations to improve an individual’s sleep environment and quality.”

From the article "Sleep Number to Address Sleep Tech at Connected Health Conference 2017."

Previously In The News

Verimatrix Addresses Consumer Privacy and Data Security During CONNECTIONS Summit at CES 2016

The interactive panel session, moderated by Parks Associates Research Analyst Brad Russell, examines trends in personalization, including privacy and security concerns and strategies to balance connec...

NETGEAR to Highlight Award-Winning 1080p HD Arlo Security Camera Family at CES 2016

According to recent research from Parks Associates, a market research and consulting company, approximately 14 percent of U.S. broadband households have expressed an intention to purchase a networked...

New Support.com Survey Shows Complexity of Smart Home Systems is Impeding Adoption, Customer Experience

The insights, initially published today in an infographic entitled, “A Smart Home Divided,” come from a Support.com survey of more than 3,000 U.S. consumers in November 2015. The infographic is availa...

Calix Solution Unlocks MDU Opportunity For Service Providers

Overcome Wi-Fi Challenges -- Parks Associates research reveals that today more customer service inquiries are related to Wi-Fi than any other single issue. By utilizing the Calix Carrier Class Wi-Fi f...