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Smart TVs in a Pay-TV World 2012 - A Report Examining the Phenomenon of Smart TV on Video Delivery and Consumption

Research and Markets has announced the addition of the "Smart TVs in a Pay-TV World Q3 2012" report to their offering.

“They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room.”

This report examines the phenomenon of smart TV diffusion on video delivery and consumption. It specifically analyzes the technology and business implications for delivering managed and over-the-top video services into a smart TV. It provides an overview of content delivery models, examines the role of pay-TV operators, and provides global forecasts.

"The proliferation of smart TVs and other connected consumer electronics is both an opportunity and a threat for pay-TV providers," said Pietro Macchiarella, Research Analyst, Parks Associates. "They offer the intriguing possibility for the expansion of pay-TV services beyond the set-top box, but they also offer other players such as broadcasters and over-the-top video providers a toehold into the living room."

From the press release, "Smart TVs in a Pay-TV World 2012 - A Report Examining the Phenomenon of Smart TV on Video Delivery and Consumption."

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