Providing market intelligence for more than 35 years

Industry Press Releases

Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games

Soul and Vibe Interactive Inc., "The Company," a video and computer games company, announced today it plans to build micro-transactions into its games across multiple platforms including its console, mobile, and PC titles. Micro-transactions, or the purchase of additional functionality and/or content within a game, are a growing trend driven by the shift in gaming habits and purchases. Micro-transactions are creating recurring revenue streams for gaming companies.

According to a research report published by Parks Associates, smartphones and tablets are changing the gaming population and how players pay for games. Because these games are integrated with a player's established online account for their hardware platform of choice, it is easier for users to make in-game purchases without having to create a new account. The report states that for free-to-play mobile games, gamers are spending $21 per month to purchase virtual goods and upgrades.

From the press release, "Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games."

Previously In The News

Billing Choices Drive Monetization: The $13 billion Revenue Opportunity in Direct Carrier Billing

Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies. Navigating multiple app environments is a developer chal...

M2M: The Next Billion Mobile Connections - Essential Analysis of the Growing Wireless M2M Industry

In this report, Parks Associates analysts examine the growing wireless M2M industry and highlight opportunities in this space for mobile service providers in the U.S. and globally. The report i...

App Development and Distribution Models 2013

Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies, said Heather Way, senior research analyst, Parks Associa...

AT&T Extends Its Digital Life Market

Another cable operator, Time Warner Cable is also targeting the home security market with its attractive rate plans. According to Parks Associates, the home security market is expected to grow arou...