Register

I agree with the Privacy Policy

Industry Press Releases

Survival Guide to the Digital Living Landscape

September 30, 2012

Over the past year, real-time bidding (RTB) for video advertising has emerged as a solution to address many of the challenges faced by both buyers and sellers of video ad inventory. In fact, RTB for video advertising will soon command a larger portion of digital video ad dollars than RTB in display. Forrester predicts that RTB activity will account for 25% of all digital video advertising impressions in 2013, compared to 12% in display, as quality inventory increases, market liquidity builds, targeting technologies improve, and both publishers and buyers become more sophisticated.

(Source: Parks Associates, Real-time Bidding: The Online Ad Exchange, 2012)

From the whitepaper, “Survival Guide to the Digital Living Landscape.”

Previously In The News

Skyworks Enabling Next Generation Over-the-Top Set Top Boxes

According to Barbara Kraus, Director of Research at Parks Associates, nearly 50 percent of video content that U.S. consumers watch on a television is on demand or time shifted. This is up from 38 p...

TV in the Digital Age

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected De...

Robust Platform Reduces Install Times and Enhances Network Statistics With 30 New Features

Z-Wave enabled Smart Home Lifestyle features are creating momentum in the Telco and security industries and have created new revenue streams and profits for those sectors. According to Tom Kerber,...

Research and Markets: Consumer Segmentation: OTT Video Buyers

Research and Markets has announced the addition of the "Consumer Segmentation: OTT Video Buyers" report to their offering. Consumer Segmentation: OTT Video Buyers analyzes trends in the consump...

‹
1
2
3
4
5
6
7
8
9
10
...
49
50
›