Providing market intelligence for more than 35 years

Industry Press Releases

TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku

TargetSpot and Radionomy are part of Radionomy Group, a Vivendi company, allowing for deep collaboration in targeting listeners across a variety of connected devices. A Parks Associates study found Roku devices are the most used streaming media devices among U.S. broadband households (34% of units sold in 2014). And an IHS study forecast Smart TV penetration in U.S. homes to reach 57 percent by 2019. "Smart TVs and streaming devices are becoming increasingly popular, for advertisers this represents extended reach with a valuable audience", says TargetSpot COO David Kert. "Radionomy's continued push into connected consumer electronics allows us to reach consumers however and wherever they listen to digital audio content with targeted messaging."

From the article "TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku" by www.consumerelectronicsnet.com

Previously In The News

OnProcess Technology to Discuss How IoT Devices are Transforming Customer Relationships at HardwareCon 2018

Miller will be joining executives from Parks Associates, Qualcomm, Pepper IoT and Trusource Labs on the panel, “Device Evolution: Transforming Customer Relationships,” on April 19 at 2:30pm. The panel...

Verimatrix Unveils Latest Forensic Watermarking Enhancement to Boost Fight Against Piracy

A leading innovator in forensic watermarking for the media and entertainment industry, Verimatrix introduced its latest HTML5-focused solution to allow enhanced cybersecurity protections across multip...

Ayla Networks Unveils ‘Alexa-as-a Service’

According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more t...

DISH, Independa transform in-home entertainment and care experiences for senior living

"Parks Associates research reports 29 percent of seniors age 65 and older find it appealing to have a video consultation with a doctor directly through their TV," said Elizabeth Parks, senior vice pre...