Providing market intelligence for more than 35 years

Industry Press Releases

TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku

TargetSpot and Radionomy are part of Radionomy Group, a Vivendi company, allowing for deep collaboration in targeting listeners across a variety of connected devices. A Parks Associates study found Roku devices are the most used streaming media devices among U.S. broadband households (34% of units sold in 2014). And an IHS study forecast Smart TV penetration in U.S. homes to reach 57 percent by 2019. "Smart TVs and streaming devices are becoming increasingly popular, for advertisers this represents extended reach with a valuable audience", says TargetSpot COO David Kert. "Radionomy's continued push into connected consumer electronics allows us to reach consumers however and wherever they listen to digital audio content with targeted messaging."

From the article "TargetSpot Extends Reach Into Connected Homes With New Radionomy Apps On Samsung Smart TVs And Roku" by www.consumerelectronicsnet.com

Previously In The News

Plume Launches Uprise to Transform Connectivity Services for MDUs

"The global MDU market is ripe with opportunities to fully address the complexity of providing and supporting various technology solutions," said Elizabeth Parks, President, and CMO of Parks Associate...

Blending Entertainment & Smart Home Control into One Experience

Voice control has become a must-have feature for smart home products and entertainment devices. According to research from Parks Associates, the most desired functions to perform by voice are turning...

Ayla Networks Unveils ‘Alexa-as-a Service’

According to Parks Associates, a leading market research firm, more than 25% of US households with a broadband connection have a smart home device, while more than 60% of ‘smart’ households own more t...

MEDIA ALERT: Cognitive Systems EVP to Speak on the Intel Panel at CONNECTIONS™

Cognitive Systems, the creator of Aura WiFi Motion™ technology and the smart home monitoring system, Aura Home, today announced that EVP Product, Sales and Marketing, Monika Gupta will be speaking at...