Register

I agree with the Privacy Policy

Industry Press Releases

TV in the Digital Age

July 24, 2014

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected Devices.” The program was packed with stellar contributors to the evolution of the TV space, ranging from buy side to sell side to the tech sector. We brought in one of the few analysts who covers and knows this space inside and out, Heather Way of Parks Associates. Heather grounded us on what is included in the the Connected Device footprint and gave insights on projected marketplace distribution growth.

From the article "TV in the Digital Age" by Julie Van Ullen.

Previously In The News

Support.com to Present at Parks Associates' 2014 CONNECTIONS Summit at CES

Support.com, Inc., a leading provider of cloud-based technology services and software, today announced that it will present at CONNECTIONS™ Summit at CES, January 7, 2014 in Las Vegas. CONNECTIONS...

Shedding Light on PC-to-TV Entertainment

According to a recent Parks Associates survey of US Smart TV owners, 49 percent are highly interested in alternatives to traditional remote controls. “As the amount of content grows, it becomes mor...

Maximizing the Multi-Screen Experience for Consumers

With TV Everywhere initiatives clearly gaining in popularity and traction with viewers, companies are being increasingly challenged to enhance the multi-screen experience. How can this be accomplis...

PacketVideo’s Twonky 8 Takes Communication Service Providers and Consumer Electronics Manufacturers into the Cloud

“Accessing media online is especially important as our lifestyles become increasingly connected,” said Glenn Hower, Parks Associates research analyst. “We found at the end of 2013 that almost 40% o...

‹
1
2
...
19
20
21
22
23
24
25
...
49
50
›