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Industry Press Releases

TV in the Digital Age

July 24, 2014

As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected Devices.” The program was packed with stellar contributors to the evolution of the TV space, ranging from buy side to sell side to the tech sector. We brought in one of the few analysts who covers and knows this space inside and out, Heather Way of Parks Associates. Heather grounded us on what is included in the the Connected Device footprint and gave insights on projected marketplace distribution growth.

From the article "TV in the Digital Age" by Julie Van Ullen.

Previously In The News

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App Development and Distribution Models 2013

Connected device ownership is going mainstream, providing a solid foundation for app development and spurring rapid growth of app economies, said Heather Way, senior research analyst, Parks Associa...

AT&T Extends Its Digital Life Market

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Soul and Vibe to Build Micro-Transactions Into Its Console, Mobile, and PC Games

Soul and Vibe Interactive Inc., "The Company," a video and computer games company, announced today it plans to build micro-transactions into its games across multiple platforms including its consol...

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