As a kickoff to greater focus in this arena, IAB held a Town Hall in May, sponsored by member, Delivery Agent, titled “TV in the Digital Age: How Big Brands are Harnessing the Power of Connected Devices.” The program was packed with stellar contributors to the evolution of the TV space, ranging from buy side to sell side to the tech sector. We brought in one of the few analysts who covers and knows this space inside and out, Heather Way of Parks Associates. Heather grounded us on what is included in the the Connected Device footprint and gave insights on projected marketplace distribution growth.
From the article "TV in the Digital Age" by Julie Van Ullen.
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