Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

Linear, a Nortek Company, Maker of #1 Installed Home Control Platform, Showcases Smart Control - IoT Tech at ISC West

Linear LLC, a subsidiary of Nortek, Inc., today presents a range of next generation smart control and Internet of Things (IoT) technologies in their booth at ISC West. “2GIG® has been a leading...

Sprint Announces First in a Series of Premium Music Offerings with Harman Kardon Onyx Studio Wireless Speaker System

Sprint offers a broad portfolio of music services that customers can take advantage of while using Harman Kardon Onyx Studio. The Sprint Zone application is a convenient, one-stop destination for c...

PlanetEcosystems Expands P-ECOSYS Customer Relationship Management Platform: Boosts Value Offer to Utility Customers, Reduces Costs

"The best way to engage customers is to focus on solutions that customers actually want," said Maia Hinkle, research analyst at Parks Associates. "Customers want to optimize their comfort, pay the...

Five Ways to Create a Smart Home for the Holidays

In 2014, consumer excitement about the smart home reached epic heights, with hundreds of new devices that monitor, notify, control and secure the home becoming a part of everyday life. While connec...

‹
1
2
...
13
14
15
16
17
18
19
...
49
50
›