Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

DropAP Breaks the Mold with its New Wireless Router Blending Security, Simplicity and Style

"Finding the right balance between ease-of-use and security is a challenge in designing and deploying smart home products," said Maia Hinkle, Research Analyst, Parks Associates. "Consumers do not w...

EcoFactor Delivers Verified Energy and Demand Results that Surpass the Competition

"The NVE M&V report is significant because it compares the impact of different approaches to peak load shedding," said Tom Kerber, Director, Research, Home Controls & Energy, Parks Associates. "Eco...

PacketVideo’s Twonky 8 Takes Communication Service Providers and Consumer Electronics Manufacturers into the Cloud

“Accessing media online is especially important as our lifestyles become increasingly connected,” said Glenn Hower, Parks Associates research analyst. “We found at the end of 2013 that almost 40% o...

N3TWORK Enhances Internet TV Viewing With Chromecast Integration

Parks Associates estimates total global sales for TV streaming devices will reach nearly 50 million units by 2017. With more people looking to cut cable out of their lives, and estimates showing gr...

‹
1
2
...
16
17
18
19
20
21
22
...
49
50
›