Register

I agree with the Privacy Policy

Industry Press Releases

Ultrabooks, Laptops and Tablets: Complements or Substitutes

July 09, 2013

Research and Markets has announced the addition of the "Ultrabooks, Laptops and Tablets: Complements or Substitutes" report to their offering.

This research analyzes the market for laptops and tablets and the tensions between these product categories. It presents the latest data on purchase patterns, tests consumer demand for Ultrabook laptops, and gauges how Ultrabooks will impact the laptop and tablet markets. Specific attention is also given to the Microsoft Surface product and how it will be received by the tablet market.

Tablets and laptops are both appealing options for consumers, and some purchase one at the expense of the other. Ultrabooks will impact this dynamic by making laptops a more appealing choice in comparison to tablets, but Ultrabook prices will need to come down. Consumers are unwilling to pay a premium for them. - John Barrett, Director, Consumer Analytics, Parks Associates.

From the press release, "Ultrabooks, Laptops and Tablets: Complements or Substitutes."

Previously In The News

2012 Year in Review: CE Purchases

2012 Year in Review: CE Purchases analyzes CE adoption and purchases in 2012. This report provides the latest trending data on purchases, expenditure, brands purchases, and retail vs. online sales....

Business Strategies: Profiting from the Cloud

This report analyzes the ecosystem and business strategies for the storage cloud, a key segment of the personal cloud that provides online, remote access to stored content. The report details t...

The Security Dealer Perspective

The Security Dealer Perspective is the latest survey of security system installers and their views on market changes including the introduction of interactive services and the entry of broadband pr...

Evolution of the Mobile Content Market

This report provides an analysis and forecast of the evolving mobile content market from both the content development and distribution models to the end-user perspective. It also covers the mobile...

‹
1
2
...
41
42
43
44
45
46
47
48
49
50
›